Help us create the best experience for Nike+ on people’s wrists.
Nike+ platform brings a wide range of services, products and information to people’s lives. The platform is used by over 100M users across more than 160 countries.
We knew that an experience for a smart watch is a completely different environment. Although Nike and Apple were a dream collaboration, we were aware that tracking running data and getting information was table stakes, and we could not win solely on features.
We had to come up with the simplest, yet most powerful experience for the new Nike+ Apple Watch.
We knew that the gap was not information, the gap was motivation.
We created the best motivation companion you could ever had. We created an experience to make running easier and fun. We created a way into the best Nike had to offer.
With simplicity in mind, we created a running experience for the new Apple Watch Series 2.
Packed with features to help even the most reluctant runners get connected and inspired, the Apple Watch Nike+ offers a gentle daily reminder: “Are we running today?”
2018 Webby Awards – 1xShortlist
2017 Clio Sports Awards – 1xSilver, 1xShortlist
2017 Cannes Lions – 4xShortlist
2017 Clio Awards – 1xBronze
2017 LIA Awards – 1xBronze
2017 One Show Awards - 2xMerit
Concept development, experience strategy, tech consultancy