Regardless of our beliefs and positions regarding AI, R/GA’s Anthony Baker says we must delve deeper into the realm of AI to embrace its practical applications in a manner that aligns with our unique strengths as human beings.
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Generative AI technologies like ChatGPT, Midjourney, and Dall-E have already impacted the marketing industry. But beyond these well-known tools, we explore other ways agencies and marketers use AI and how it might change the industry in the long term.
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In the beginning of 2023, the topic of artificial intelligence brought by ChatGPT has become the core agenda of the world, and the attention and discussion in this field remain high. In the field of advertising marketing, what kind of opportunities and threats will such a wave bring to the industry and individuals? How should we better recognize, understand and apply such an artificial intelligence revolution in our work?
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Lessons in digital transformation from one company’s platform reinvention
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Get to know the VP of tech strategy at RGA who talks about his wide-ranging passion for music, creating board games when he was younger, and a near-death experience skiing in Japan.
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Anthony Baker, Vice President, Head of Technology Strategy, APAC, explains how ProtoPie speeds up R/GA’s process from bringing creative concepts to life, all the way to conducting user testing.
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Anthony Baker, tech director, R/GA London, asks if Artificial Intelligence will become the new creative mind for agencies and brands?
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The digital landscape never stands still. It's driven by powerful forces that shift and evolve worldwide, and with the accelerated pace of innovation it often feels like we're walking on quicksand. In this part of the world these leaps forward are set to be even greater than those experienced by the West over the last decade. Smart services, intelligent infrastructure, automation, connectivity and integration with the physical environment are already rapidly transforming consumer engagement.
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Anthony Baker explains why small teams, iterative development techniques, inclusion and the single creative voice are some of the most important prototyping principles for ad agencies
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