Anthony Baker explains why small teams, iterative development techniques, inclusion and the single creative voice are some of the most important prototyping principles for ad agencies
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Anthony is regularly writing thought leadership pieces about the implications of technology for strategic business decisions and digital business transformation, which has been published in high profile publications like Campaign, The Guardian and Contagious.
Anthony Baker explains why small teams, iterative development techniques, inclusion and the single creative voice are some of the most important prototyping principles for ad agencies
Read More