Brand Marketing, Technology Strategy & Digital Transformation
The Challenge

Hong Kong Jockey Club Adrenaline VIP Room

The Challenge

The Challenge

Create a cutting-edge multi-touch, multi-user, real-time betting system for Hong Kong Jockey Club’s VIP interactive room, Adrenaline.

The Experience

The Experience

We created a cutting-edge system that used bespoke multi-user, multi-touch interactive tables, allowing VIP members to seamlessly best on the club’s horse races in real time.

The tables allowed several members to seamlessly touch their RFID cards to open their betting sessions and bet desired sums on their favorite horses. The tables allowed users to pull real-time information about races, information about jockeys and horses, and keep track of their betting funds and their wins.

The interactive tables were probably one of the most advanced interactive multi-touch technologies available to consumers at the time.

The Technology

The Technology

The room consists of several 10 x 4 foot multi-user tables allow up to 8 simultaneous users to follow entire race days and interactively bet on each race getting the most of the available information, updated by the backend platform, and place bets using personal RFID-enabled smart cards offering real-time transactions. This is real time high traffic entertainment e-commerce.

The backend platform provides dynamic content including video, images, stats and race results, updated every 8 seconds. It also allows the remote configuration of each individual table changing interface skin and light scheme based on promotional and seasonal events. Detailed metrics are sent back to the backend system where they are processed to provide accurate and detailed information about each table usage and transactions processed.